Some of the areas I can provide value:
Administration
It’s foundational to your career to get the business side of your project in order. If you’re feeling overwhelmed, I can help you set up the infrastructure you need to be successful; this includes: company formation, operating agreements, financial advisory, setting up your PROs, DSPs, and more. I can ensure you have a solid base for your business operations.
Merchandise
Merchandising is a key revenue stream as a developing artist. If you’re struggling with managing everything that goes into merch, I can help you craft a strategy that aligns with your brand identity. I can then show you how to source art from designers, navigate and evaluate a best fit with merch vendors, and establish pricing that allows to you to profit. I can help you establish an online merch store, and craft a plan for fan engagement and sales growth.
Publishing
Publishing is often considered one of the most complex,confusing and misunderstood aspects of the music industry-it also happens to be an area where many artists are leaving money on the table. I can assist you with setting up your publishing entity, secure administrative support, and educate you on sync and licensing opportunities and how to pursue them.
Branding
In a saturated musical landscape, it’s crucial that you develop a strong and consistent brand to stand out and reach new fans. I can help you evaluate the current state of your brand, develop a game plan for your branding identity going forward, and help you roadmap how to maintain and grow your brand for the future.
Streaming
Streaming is an incredibly powerful pillar for fan discovery, engagement, and financial sustainability. I can assess your current metrics and utilization, and help you craft a game plan and goals that work in tandem with your other initiatives to drive growth on streaming platforms. I’ll help you make sure you’re using all the tools at your disposal, as well consult you on pitching and playlisting to further your growth.
Endorsements
A lot of developing artists dream of landing endorsement and sponsorship deals, but most are unsure how to actually get them. I can advise you how to identify endorsement and sponsorship targets, strategically position yourself for opportunities, and nurture relationships with other brands; I’ll help you tie your branding and marketing initiatives to the goal of pursuing these partnerships.
Touring
Growing on the road doesn’t have to drain your bank account and burn you out. If you’re feeling unprepared, allow me to help you avoid costly mistakes. I can share a wealth of insights about planning, routing and budgeting; executing your production and performance, develop merch that sells, and discuss strategies for maintaining your physical and mental health.
Marketing
Marketing is at the heart of growing your audience. If you’re feeling overwhelmed by all the work involved with content creation, social media management, and getting press opportunities, let me support you. I can help you audit your social media ecosystem, set up stat tracking, and help you develop, implement, and maintain a social media strategy. I can also advise you on how to get more press opportunities and best practices.
A&R
In the modern music industry, it’s rare to find an A&R manager that will help you develop your sound, craft your image, and grow your fanbase if you don’t already have a considerable following or a polished and produced record. This is where I can step in to support you. I will help you improve your sound and marketability; whether your goal is to sign with a label/manager or remain independent, I can assist you with achieving commercial viability.